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Your digital marketing strategy must keep up with the massive shifts in our industry. In a time of budget cuts, staff furloughs, and persistent uncertainty, your firm has to allocate resources wisely.
READ INSIGHTS POSTFor businesses that have already migrated to a responsive design approach, the impact of Google’s shift in emphasis is minimal. With a flexible website design that accommodates every platform, the mobile audience is no longer a separate consideration.
READ INSIGHTS POSTAlthough everyone’s workflow has been upended, the same shouldn’t be said about the ability to establish an effective working relationship. Before your B2B firm starts collaborating with a new agency, you should have a clear sense they’ve thought about these issues and understand their challenges.
READ INSIGHTS POSTGiven the rapid rate of change, making sure your brand keeps pace with shifts in technology and culture that can impact your visual presentation is a critical, complicated task.
READ INSIGHTS POSTIn this fourth annual assessment of the top Fortune 500 B2B tech company homepages, we analyze these homepages to identify patterns, best practices, and common shortcomings with an eye toward helping other firms elevate their online presence.
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